Boutique Creative + Premium Production
Cinematic brand storytelling with the same specialist craft and efficiency that's at the heart of our vibrant photography. We develop concepts, write scripts, and produce everything in-house. Brand films, commercials, social content - anywhere a good story can be told. One tight-knit team from brief to delivery.
It's a family thing
Our film team is led by JBS founder Jason Bailey alongside Adam Bailey and Lucy Mastrullo — yes, literally Jason's brother and sister-in-law. Adam and Lucy are a married writing and filmmaking duo based between London and Los Angeles. Together, they bring over 35 years of specialised experience creating award-winning campaigns for global brands, like PepsiCo, Squarespace, Penguin Books, Warner Brothers, Twitter (X), the Los Angeles Times, the Grammys, Nissan, Grey Goose, and Dickies Workwear.